Scent Marketing Case Studies

18%

INCREASE SALES

Zara Home:

Reported an average sales volume increase of 18% due to scent marketing strategies.

84%

ENHANCE VALUE

Nike:

Study showed scent affected desirability of shoes in 84% of subjects, with subjects willing to pay 10-20% more in scented environments.

18%

INCREASE DWELL TIME

Samsung:

Shoppers underestimated actual shopping time by 26% and visited 3 times more product categories when exposed to scent marketing.

Fragrance Design For A Global Brand

Aroma360 was challenged to design an olfactory logo that could embody the meticulous craftsmanship, impeccable design, and timeless sophistication of Luxury Living products.

Today, their unique scent can be found in Luxury Living showrooms around the world.

A Signature Scent Experience For W Hotels

W Hotels helped redefine modern luxury by treating scent as part of the brand, not an afterthought. For more than 16 years, W has used its signature lobby fragrance, “Signature Citron No. 5,” to create a fresh, chic environment that matches the brand’s high-energy personality and leaves guests with a strong, memorable first impression.Built around notes like Italian fig, jasmine, and sandalwood, the scent becomes a consistent sensory cue across locations, reinforcing brand recognition and the emotional “this feels like W” moment from the second guests arrive.

Source: Condé Nast Traveler, “How a Hotel Gets Its Signature Scent” (Aug 2, 2019).

How Atlantis Uses Scent To Elevate The Guest Journey

At Atlantis Paradise Island, scent marketing helps turn high-traffic spaces into a consistent, memorable brand moment. The resort introduced a dedicated signature fragrance designed to complement the destination’s luxury atmosphere and create a stronger sense of place from the moment guests arrive.By scenting key guest areas, Atlantis reinforces comfort, familiarity, and emotional connection, especially for repeat visitors, helping the experience feel instantly recognizable and elevated throughout the stay.

Sources: Hotel Management (Mar 28, 2017) and Hotel-Online, “Signature Scenting – Taking the Guest Experience to a Soothing Sensory Level” (Apr 3, 2017).

The Power Of Scenting

PEOPLE ARE

100x

more likely to remember a scent over any other sense.

WE RECALL SCENTS WITH

65%

accuracy after 1 year

ON AVERAGE

75%

of our emotions generated everyday are due to what we smell.

What Our Customers Say

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